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Govt to review 'COVID like' trade logo

A golden wattle-inspired logo created to spruik Australian products at international trade shows is being reworked after it drew unfavourable comparisons to a coronavirus cell.

Trade Minister Simon Birmingham confirmed on Thursday the star burst-like logo, with the letters AU at the centre, was being carefully looked at.

"Obviously, COVID means there's a need to have a look at that piece of work, particularly the logo element, given some of the associations people were drawing," he told Sydney radio 2GB.

"A careful look will be had before anything else is done with that in the future."

The logo was developed as part of overall branding exercise conducted by a business advisory group appointed by the federal government a couple of years ago.

The National Brand Council finished its work at the end of last year.

Senator Birmingham also said the wattle inspired logo was never intended to replace the green and gold kangaroo logo that identifies Australia made products.

© AAP 2020